With the existing lightweight, water-resistant qualities of all MZ Wallace bags, and new dedicated gym bags being added to the collection, we added a dedicated landing page to push the marketing. The goal of the page was to create a lifestyle section, including an interview from the face of the campaign and showing how lightweight, yet tough the bags are. The page, and corresponding emails, aided in attention from new regional, national, and international fitness press. Additionally, we were able to add a fitness segment for email subscribers captured through fitness events.