The Problem:

Product was being pushed far down the page and not seen on certain browser sizes when you get the page.

Solution:

By using more editorial images merchandised throughout the CLPs, banners are no longer needed to add texture and mood to the page. Grounding the images with grey backgrounds allowed me to tighten up the hierarchy by left / right aligning the text. 

As America's oldest retailer, people have a strong, emotional connection to Brooks Brothers. For the fall 2015 ad campaign, we asked seven familiar faces to share their own memories with the brand, and prompted all of our customers to share their own stories. In addition to the exposure through the multi-platform campaign, we partnered with Vanity Fair to create a hub for all of our collected stories and videos. 

A variety of images styled and art directed for use on email/web marketing and social media

Photography: Monica Sekhon

MZ Wallace launched a collection of brightly colored bags to be sold year-round online and wholesale to resorts and shops with consistently warm climates. While the initial campaign and logo exploration were inspired by the 1970s pool and beach scene, I settled on a stroked type lockup that stood out as a special collection while staying within our brand's visual voice.

With the existing lightweight, water-resistant qualities of all MZ Wallace bags, and new dedicated gym bags being added to the collection, we added a dedicated landing page to push the marketing. The goal of the page was to create a lifestyle section, including an interview from the face of the campaign and showing how lightweight, yet tough the bags are. The page, and corresponding emails, aided in attention from new regional, national, and international fitness press. Additionally, we were able to add a fitness segment for email subscribers captured through fitness events.

Led planning, art direction and creative marketing for Brooks Brothers kids collection.

Company: Brooks Brothers

Weaver Lane Estates is a newly built 26 residence development in Rancho Cucamonga, CA. With a more traditional clientele in mind, I created a classic monogram for the property used in a bold manner to keep the branding fresh.

MZ Wallace branding materials.

Branding concept for the Brooks Brothers restaurant, drawing inspiration from the rich archives dating back 200 years. The aim was to be sophisticated, yet accessible for not only the Brooks Brothers customer, but for the lunch and after-work crowd in Midtown.

While at Brooks Brothers I led the planning and creative for the Black Fleece e-comm and marketing.

The goal was to display the distinct voice of CFDA award winner Thom Browne, while staying true to the classic style of Brooks Brothers. Since the collection is small in size and rich in quality, the focus of the page are shoppable looks for the season.

Company: Brooks Brothers